Into The Fray With Marques'Almeida

London designers Marta Marques and Paulo Almeida have been creating runway-worthy distressed denim as Marques'Almeida since they met at Central Saint Martins. Discovered by Opening Ceremony, their fresh take on denim has gained major traction in just a few seasons. The duo's bio states they "subscribe to the Helmut Lang school of thought, where 'fashion is about attitude, not about hemlines,'" but their frayed, devil-may-care hemlines are precisely what I like.

They elevate the idea of distressed denim with inventive shapes like draped denim bandeau tops and simple yet striking raw-edged tees and shift dresses, some with innovative touches like metallic finishes. And they're also getting in on the recent resurgence of fun fur.

Their designs walk the line between classic and on-trend, and achieve a balance of minimal and statement-making — something with a lot of appeal to those who love basics with a twist (and, of course, denim). They're a little bit 90s, a little bit heritage Western. So, attitude, yes, but understatement too.

They're set to release a Topshop collection (preview it here) featuring their signature rips and frays, as well as knits and faux furs that will be perfect for fall (if it ever comes - it's 84˚ as of this writing). So mark your calendars for October 9th!

Street style photo via Garance Doré